Some people are just trusted by their colleagues, clients and friends; others struggle to gain that trust. Looking at trust and rapport in more depth, we find that this is something that you can work on, and not only born with.

True, some people are charismatic by nature, however studies have shown that 87% of charismatic people have worked on their development to become appealing.

What did they do? They have mastered the art of professional etiquette in all its forms. Charisma can be established and nurtured if you simply look at the following etiquette tips:

1. Business attire: How many times have we judged people by the way they dress? Unfortunately this holds true to most people. If you want to look like a banker dress like one, if you go to a meeting unshaved or with a flashy makeup and casual clothing, your clients wont take you seriously. As Queen Elizabeth once said "Dress gives one the outward sign from which people can judge the inward state of mind. One they can see, the other they cannot."
2. Business communications: Do we differentiate between business and casual communications? At home or with our friends, there is a greater chance that people will understand what we mean by our sentences because those people know us very well, on the other hand, at work, we have to use very straight to the point sentences, words that everybody will understand. In addition to that, we have to be very careful with how do we greet people, how do we talk on the phone and what gestures to use.
3. Cross-cultural differences: When dealing with people from other cultures you have to keep it as simple as possible; your goal is to minimize misunderstanding and reach a common point. In order to do so, you have to be very patient and keep a steady voice (yelling at the other person, won’t make them understand better). When traveling ask someone who lived in or has been to the country you are visiting about acceptable behavior such as what jokes would be appropriate, what are the definite “not to do’s”.
4. Basic workplace etiquette: When in the office, some behaviors are not acceptable at all, and still; some people carry on with those actions. It is ok to share with a colleague or two some of your private issues, however what is not ok is to talk private issues on your cell phone in front of all your colleagues; this will disrupt them and make them feel uncomfortable. So keep your phone ring on very low and if you want to take a private call, its better to take it outside the office. Second, If you lost your pen, or ran out of posts it, do not take them from the desk of your colleague without asking them; some people are very organized and loosing stuff from their table will de-focus them when accomplishing a task. And last, show appreciation when people do stuff for you; thanking someone and being nice is very essential, especially for the janitor or the tea person.
5. Netiquette: Now that we are all present on Social Media, blogs and specialty websites, it’s extremely important to have a Netiquette (Internet Etiquette). Do we do a google search on our names from time to time? It’s extremely vital to periodically check what is being written about us and what images of us are available on the web. Do we also portray a good image of ourselves on the social networks? I have once decided not to hire a qualified candidate for a job because of their facebook profile, which broadcasted a totally different image than the one in the interview. We also tend to forget that emails are permanent so if we gossip or talk behind the back of someone over an email (even private email addresses), there is a big chance that this person will see what you have written; IT professionals can restore deleted data. 

Business Etiquette while being broad can be improved by very simple measures and very little effort. Walk that extra step in order to build your own confident persona.