Beirut, December  1^st 2011: In its 9th annual edition and under this year’s motto “Take it to the street”, the BLOM Beirut Marathon kicked off on Nov 27th, 2011 bringing together more than 32, 000 runners from 80 different countries.

In an event that inspires unity and promotes wellness, ideas group decided to get engaged in Beirut marathon initiative this year by adopting a team from Sidon International school to help them take part in the Marathon by securing their registration, transportation and meals.  The ideas group adopted team tshirts read “Performance is a mindset”.

ideas group was also prominently displayed in Down-town Beirut. “ I am taking my potential to the street” was ideas group’s motivating slogan that was used on light poles displayed in Achrafieh streets.

ideas group is committed to its purpose of  “Driving positive change in the lives of people around us, enabling them to enjoy the fruits of life” says Camil El Khoury Chief Vision Officer of ideas group. “ We are ready to support any initiative in the region that aims to develop the minds and spirits of our people similar to what the “Beirut Marathon” is about.